July 11, 2008, Newsletter Issue #140: Print Quantity and Selling

Tip of the Week

The press is hot, but can you sell all those books? Not counting books used for promotion, you shouldn't print a single book more than you can sell. If your book size is any of the following sizes, you can get instant printing prices: 4-1/4 x 7 5-1/2 x 8-1/26 x 9 7 x 108-1/2 x 11

Quantities for books 5-1/2 x 8-1/2, 6 x 9, and 8-1/2 x 11 start as low as a hundred. The mass market size (4-1/4 x 7) starts at 1,000. Only you know what your budget is and how it fits on your overall book marketing plan. It's a good idea to get prices on 100, 500, 1,000 or more and then think it through.

Remember, the larger the quantity, the lower the unit cost. But what good is the lowest unit cost if most of the books stay stacked up in the garage? When you are analyzing your unit cost, keep in mind you have to offer large book distributors like Amazon.com roughly a 60% discount off the retail price for them to carry your book.

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Joe Wallace