Utilize the press. Something to remember in your book marketing plan is to keep sending out book news releases about your book. Send out news and press releases to different newspapers, magazines, and online zines. Editorial matter tends to be more believable while advertising tends to be viewed with skepticism. Do not spend money on advertising when you can use the same effort and spend less money to send off a news release. Send them out every month to the same group of media players.
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