May 28, 2010, Newsletter Issue #236: Online Marketing

Tip of the Week

Many self publishers' book marketing services now offer the creation of an author's web page or web site as part of the marketing package. This is because more and more people search for book information online. A simple author's web page will usually include your bio, information about the content of your book, details of where it is available, the price and a book excerpt. A more detailed site may include links to your other work, transcripts of interviews, details of your professional associations and much more. Once you have a website you can submit it to search engines so that people can find it easily. You can also use the URL in email and forum signatures to add to the promotional reach.

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Barbara Gibson