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Autograph parties or book signings are a form of book promotion not open to producers of other goods or services. Bookstores, both chain and independent, stage these events to draw potential customers into their stores.
*Have as many book signing in as many different locations as you can—they are great publicity. And, getting to know your readers will create a connection that will make them more likely to buy a book from you in the future.
|Jennifer Mathes, Ph.D.|