When it comes to Self Publishing, we've been there, done that, now serving 374 tips in 20 categories ranging from Self Publishing to Vanity/Subsidy. Need more advice? Ask a Life Coach or take our Life Coach Directory for a spin.
By Francisco G
With the advent of the Amazon Kindle, I-Pad and other mobile devices, people can read ebooks wherever they are. Anyone can publish short e-books on the Kindle. Amazon makes it easy for readers to leave a review of what they read on their website. These reader opinions will be shown below the book description. Whoever is looking for a book on any subject will read these reviews before they buy, so this will influence their decision to buy an e-book or not.
However, many people may not stop to consider that these reader reviews may not be truthful. The e-book authors themselves can hire a freelance writer to create a glowing review of their own book, and then publish this fake review on the sales website. On the flip side, a review that disparages an e-book as inaccurate or poorly written may be the work of another author who is promoting their own book on a similar subject.
As long as a book or ebook has an ISBN it can be listed on Amazon. The online retailer has a number of programs to choose from. For people who are still looking for a publisher, Amazon provides self publishing services through Booksurge. Booksurge includes manuscript development services, marketing and publishing. Publishing through Booksurge makes it easy to sell your self-published book through Amazon and other large online retailers.
Ebooks have become an important way of self-publishing, because they are cheap to produce and can be delivered easily. Ebooks vary in length depending on the publishers' requirements and the type of ebook. Most ebooks have about 250 words per page. Short non-fiction ebooks might be as little as 24 pages (6000 words), while longer ebooks are often between 10,000 and 20,000 words. The best approach to deciding the length for an ebook is to read publishers' or self publishers' guidelines to see what length they recommend for particular types of ebooks.
Paperback book sizes vary slightly, depending on where they are printed. In North America mass market paperbacks are 4 1/4 x 7 inches while trade paperbacks are 5 1/2 x 8 1/2 inches. In other parts of the world, paperback books are either A format (6 7/8 x 4 1/4 inches), B format (8 x 5 1/4 inches) or C format ( 8 3/4 x 5 5/8 inches).
The Internet has many new features that can be used for self-promotion. One of these is social bookmarking. This is like putting bookmarks or favorites online, where they can be shared with others. A key aspect of this is tagging, which means assigning keywords to the bookmarks. Each bookmark can have several keywords. This would work well for the sales page of a self published book. Social bookmarking attracts huge amounts of traffic to tagged websites, so it is an excellent way to get a buzz going about a new self published book.
Article marketing is an excellent way of promoting a self published book for free. It consists of writing short articles (400-500 words) and uploading them to an article directory such as EzineArticles.com or GoArticles.com. Each article has a resource box at the end, where writers can put links to the resources they want to promote. A good tip is to use the title of the book or the relevant keywords as a link that takes readers to the sales page for the book.